Sequoia Slentz or the rise of a live shows producer expert? When Sequoia Slentz, owner of Cleanbox Entertainment in Laguna Beach, set his sights on the entertainment business nearly a decade ago, he never fathomed that his success would far exceed his goals. The Laguna native, who was once the frontman for local punk band Yer Mom and who initially set out to produce punk albums and merchandise with the establishment of Cleanbox in 2001, is now juggling a reality TV show, concert bookings, music and TV promotions and a clothing line.
Sequoia Slentz profile in 944 Magazine : Although the world CleanBox inhabits is a far cry from the glossy photo spreads of beautiful people getting their rocks off that fill the mag’s pages, the recognition is still appreciated. Even though we despise the types of people who are into the magazine: the Armani and cologne wearing set, the bitchy, fake-titted chicks who won’t give us the time of day, we are ready and willing to accept all publicity. Plus, Sequoia and I got some free tequila at the photo shoot. Nothing beats a semi-solid excuse to drink hard liquor at noon.
About Sequoia Slentz: Owned and operated CleanBox Entertainment since 2001. Over the past 4 years we have produced major live events nationwide. My company created a television show which was licensed to Howard TV in 2009. We are interested in all ideas. Specialties: Designing, Manufacturing, Merchandise, Producing Live Shows, Creative Marketing on a budget, Event Planning.
Sequoia Slentz event planning tricks: With every live event there are various templates that can be applied to the production. While each set up is distinct there are standards to follow when the space allows. Most live events takes place in an auditorium, conference room, convention center or ballroom. Video village, as it’s called, or video control is back stage and is where the director, technical director, producer, engineer, graphics, protectionist and webcast or videoconference producer are, and that’s the central nervous system of your equipment set up, signal flow and distribution, connectivity, interactive tools and lots and lots of cabling. Go into each set up with a game plan on how you will set up video village, where each station will be and what needs to connect to what.
Sequoia Slentz on Covid-19 times and the entertainment industry : What is the future of the music industry over the next few years? The music industry is constantly changing, though the pandemic definitely threw a curveball for live music. What I believe is that artists need to stay focused on their principles. Of course, no one knows what the future will be like, besides more streaming and technology innovations. Still, we can focus on sound principles such as creating great songs, great video content, staying engaged with one’s community, and focusing on mental and physical health. When things start to open again, artists that spent their time wisely will get a jump on their careers because they focused on their music and marketing their brand when they couldn’t do much else. I believe that people will be more excited than ever before about live music since we’ve been starved of it for the past couple of months.
Killers of Comedy & Sequoia Slentz : We travel around the country with the Killers, meeting super fans everywhere we go. When you hang out with Beetlejuice before a Killers show, you feel like you’re hanging with freak show royalty. Everyone recognizes him and everyone loves him. Within five minutes of the Killers roast, two thirds of the audience had been directly insulted. The other third stared in shock at the filth that was spewing from the podium. The men were trying to decide if they were honor bound to defend their wives. Fifty years ago these same people would have lynched Yucko.