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So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.
Search engine optimization deals with the first component, while on-page optimization (user experience) deals with the second (if you’re operating an eCommerce site). Lead generation can be expensive, but a solid SEO strategy can quickly become the backbone of your lead-generation efforts. What Does Quality SEO Cost? According to Forbes, a good national SEO campaign will cost from $2,000 to over $10,000 per month, and that’s only for one website. Here’s a client that had been struggling online for several years. We took over their SEO and digital marketing campaigns on January 2016 and you can see the dramatic impact our work has had on their rankings. This client now ranks nationwide for over 900 keywords, 170 of those are on the first page of Google.
It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.
I often come across websites that aren’t set up correctly. Are the goals defined? Is organic traffic getting credit for leads and sales? Google Tag Manager lets you understand how often your organic traffic led to PDF downloads or how many times organic search visitors followed website links to email addresses like info@ and sales@. Google Search Console indicates whether Google has reached your key pages (and details other technical data). If Google isn’t getting to your pages, revisit your internal link strategy. You also should find ways to link to those undiscovered pages or sections from popular website pages. Too often, marketers crank out pages, “optimize” them, and never return. While you probably can’t do it for every page, make time to optimize essential pages and any pages close to ranking on the first page of Google search results.
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