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A Broad Reach : Aggregator sites typically use artificial intelligence in scanning and identifying relevant content across the digital space. To ensure that there are no stones left unturned, choose a site that has a wider reach to come up with better choices. With access to complete and diversified content, these sites can attract more users for their scope and reliability. User Customization Features : A site that boasts of a wider reach can be a double-edged sword. Because of its range, aggregator sites with an expansive reach run the risk of getting across irrelevant content. Users can overcome this issue by tweaking the site’s filter function.